Marketing Intelligence

How I Think About Things


Mitch Lieberman - A title would limit my thoughts

I am not trying to define, nor redefine – been there done that. What I am doing is to simply share how I think about things.

Customer Engagement

Customer Engagement is the extent to which an organization commits, both emotionally and intellectually, to communicating and interacting with their customers, relative to accomplishing shared goals driven by customer need. Engagement can be seen as a heightened level of interaction and ownership where the company wants to do whatever they can for the benefit of the customer.

Customer Relationship (Management)

Customer Relationship (Management) is the proper balance of people, process and technology; practice and strategy required to meet the customer centric goals and objectives of your business. It needs to provide all business stakeholders the data, information and insights regarding current, past and future customers (people) and the ability to interact, inform and engage (see above) with these same people.  

If…

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Acerca de TechBusinessNotes - NAN

Systems Engineer, MBA in IT Operations and Marketing Intelligence. Experience and continuous interest in IT Operations, Marketing Research, Social Media, CRM, and Strategy. (My comments, shared articles and interests do not necessarily represent neither my clients' nor former or current employers')

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NAN Consulting Services - NAN Strategy has successfully offered its experience and expertise in IT and Business Strategy to professionals as well as small and medium businesses in different industries.

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