Marketing Intelligence

Marketo Bought Crowd Factory


Beagle Research Group, LLC

Note:  I have been traveling so much lately that I haven’t had time to publish everything I have been writing.  A little archeology on my MacBook produced this analysis from last week.

Marketo and CrowdFactory are joining forces to produce an integrated social marketing suite.  The deal was announced last Wednesday and you can reference the details here: (Barney can you add the url for the PR when it comes out?)

Here are my takeaways.

  1. Marketo is a hot emerging company focusing on digital marketing, is a good place to hang your hat if you want to collect venture capital and have an IPO.  While digital marketing is an important thing today, I think it is showing signs of reaching maturity.  It’s been around long enough that the category creator, Eloqua, has already gone public and the solution class is becoming well known.  This is not to say that everyone…

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Systems Engineer, MBA in IT Operations and Marketing Intelligence. Experience and continuous interest in IT Operations, Marketing Research, Social Media, CRM, and Strategy. (My comments, shared articles and interests do not necessarily represent neither my clients' nor former or current employers')

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