Marketing Intelligence

20 Charts, Stats, and Graphs any inbound marketer should know

Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other Marketers.

Very interesting Post by Magdalena Georgieva that highlight the 20 most interesting data points from Hubspot’s latest edition of “120 Awesome Marketing Stats, Charts & Graphs” –  [PDF]

  1. Research is a vital part of online shopping
  2. 89% of marketers are maintaining or increasing their inbound marketing budgets
  3. Inbound remains more cost-effective than outbound marketing
  4. Search engines are often a starting point for product research
  5. More web pages mean more leads
  6. 80% of email marketers send the same content to all subscribers
  7. B2B marketers use email segmentation heavily
  8. More and more people report reading email on mobile devices
  9. Social media & blogging generate real customers
  10. Social media adoption has grown drastically in the U.S.
  11. Social media conversations influence purchases
  12. LinkedIn drives the most customers for B2B organizations
  13. Facebook drives the most conversions for B2C organizations
  14. Pinterest is popular mainly in the U.S.
  15. Most marketers recognize the value of blogging
  16. Blog reading peaks around 10am
  17. Facebook grows in importance to Marketers
  18. Most Twitter users are 25-34 years old
  19. Twitter drives more customers for B2C companies
  20. Mobile users rarely reopen emails on computers


Acerca de TechBusinessNotes - NAN

Systems Engineer, MBA in IT Operations and Marketing Intelligence. Experience and continuous interest in IT Operations, Marketing Research, Social Media, CRM, and Strategy. (My comments, shared articles and interests do not necessarily represent neither my clients' nor former or current employers')


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