Marketing Intelligence

Big Data and Decision Making

The Economist Intelligence Unit surveyed over 600 business leaders, across the globe and industry sectors about the use of Big Data in their organizations. The research confirms a growing appetite for data and data-driven decisions and those who harness these correctly stay ahead of the game. The report provides insight on their use of Big Data today and in the future, and highlights the advantages seen and the specific challenges Big Data has on decision making for business leaders.


Key findings:

  • 75% of respondents believe their organizations to be data-driven
  • 9 out of 10 say decisions made in the past 3 years would have been better if they’d had all the relevant information
  • 42% say that unstructured content is too difficult to interpret
  • 85% say the issue is not about volume but the ability to analyze and act on the data in real time

Source: CapGemini

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Systems Engineer, MBA in IT Operations and Marketing Intelligence. Experience and continuous interest in IT Operations, Marketing Research, Social Media, CRM, and Strategy. (My comments, shared articles and interests do not necessarily represent neither my clients' nor former or current employers')


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NAN Consulting Services - NAN Strategy has successfully offered its experience and expertise in IT and Business Strategy to professionals as well as small and medium businesses in different industries.

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