TechBusinessNotes - NAN

Systems Engineer, MBA in IT Operations and Marketing Intelligence. Experience and continuous interest in IT Operations, Marketing Research, Social Media, CRM, and Strategy. (My comments, shared articles and interests do not necessarily represent neither my clients' nor former or current employers')
TechBusinessNotes - NAN ha escrito 100 entradas para TechBusinessNotes

IBM SmartCamp Finals is Almost here!!! Join us!

Originalmente publicado en Social Media to Social Business:
Join us for the SmartCamp finals with a set of AMAZING Entrepreneurs! Monday, Feb 23 3:00 pm – 5:00 pm MGM Hotel Rooms 312–317 ? ? ? ? ? ? ? ? ? ? ? ? ? ?

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How to Make Analytics Projects Pay Off

IT departments that approach analytics with the same tools and mindset as business intelligence projects often struggle to deliver business value. Companies have spent billions on business intelligence (BI) software. In 2011 alone, worldwide revenue from sales of BI platforms, corporate performance management suites, and analytic application/performance management software reached $12.2 billion, according to Gartner … Sigue leyendo

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Big Data and Decision Making

The Economist Intelligence Unit surveyed over 600 business leaders, across the globe and industry sectors about the use of Big Data in their organizations. The research confirms a growing appetite for data and data-driven decisions and those who harness these correctly stay ahead of the game. The report provides insight on their use of Big … Sigue leyendo

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Successful Business Intelligence Strategy

“3 Secrets of a Successful Business Intelligence Strategy For Business Intelligence to be successful, it’s clear that you have to have a Business Intelligence strategy. Business Intelligence has a lot to deliver, and a plan for achieving those deliverables—and then turning them into cold, hard cash—is an obvious first step.”   I found this article … Sigue leyendo

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Originalmente publicado en Annetta's Collections:
See on – Annetta Powell Collections I hate when I start to sound like a scratched record. It’s exhausting for me and I’m sure for those who have to listen to me. However, I recently found myself saying this a lot: If you’re merely pr… See on

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Originalmente publicado en rajeshmallaya:
What improves customer experience and productivity: Increased policing on the customer service agent or simplified work and information processes?   Between 1955 and 1980, Japanese manufacturing industry provided the world a new paradigm to drive quality and productivity. Why it was a new paradigm? Simply because it first proved that quality…

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Companies Missing the Boat with Social Customer Service

How some businesses are not using Social Media as a way to attract AND KEEP customers… Great article by Jayme Soulati, an award-winning professional blog oriented to social media, marketing, PR, business strategy, and more. President of  Soulati Media, Inc. An experience with Ruby Tuesday regarding Foursquare (and customer service to be desired) proved without a doubt that … Sigue leyendo

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Consumers are Willing to Spend More on Excellent Customer Service, But are Businesses?

Great article by Patricia Morris commenting on how businesses look at Customer Service, the planning on investments and its impact in revenue According to the 2012 American Express Global Customer Service Barometer, two thirds of surveyed consumers are willing to spend more with a company they believe provides excellent customer service, and three out of four consumers … Sigue leyendo

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Making light of the big data challenge | Enterprise Innovation

Big Data has emerged as an opportunity and a challenge as a result of recent improvements in performance and cost of storage and analytics technology. Defined as data that is high in volume, variety, velocity and veracity, Big Data has always existed but due its characteristics as defined by the “4 V’s” it has always … Sigue leyendo

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IT shifts from owning to outsourcing data center space

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How to measure customer satisfaction?

Successful companies owe their effectiveness to a thorough knowledge of their customers. Focusing on customer value and realizing that the purpose…, Christina Pomoni Shared via my6sense

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How Business Champions Overcome Adversity: 5 Powerful Steps – Forbes

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How to be an agent of change

Project management and change management are inextricably linked—every project changes the status quo—and PMs often find themselves managing the effects of change as much as the implementation of change itself. Use these tips to embrace your role as a change agent. 1 – Understand the impact of change. You’re changing how people work and/or interact … Sigue leyendo

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Developing a Social Business Strategy


2. Why Social

3. ObjectivesAn example High-level Generate word of mouth among UK small/medium Create buzz among top small/medium business Acquire influencer generated content forsocial strategy success. 1-3 objectives businesses for Vostro 130 influencers other platforms are sufficient.This chart is model of asuccessful social strategy Goalsplan. Measures of Increase small Improve share of Earn at least 2M success. business Increase blogger voice from key digital Each objective Facebook fans by outreach by 150% blogger engagements• The objectives are simple has at least 1 100% influencers by 35% and clear. numeric goal.• The goals are measurable. Strategies• The strategies are Connected Influencers to Sponsor deliberate thinking. small/medium Seed V130’s into hands of key post Trade Gather real time feedback on the How the business & Secrets on above goals influencers V130 blogger events Facebook• The tactics are complete will succeed. but not overbearing. Tactics Plans for Syndicate content London Blogger Personal delivery Facebook Trade action. between Meet Up of V130 to Secrets landing The Facebook & January 2010 selected bloggers page on desktop components Twitter of strategy fulfillment. Trade Secrets Federation of Personalized Turn best trade conversations Small Businesses videos, with “007” secrets into an happening on February 2010 theme eBook & share blogs V130 loaded with MS Home & Office plus Tweetdeck

4. All social activities share the same roots Global Marketing

5. Smart business fundamentals never change5 Confidential Global Marketing

6. Social roots +businessfundamentals= core socialmedia strategy Global Marketing

7. Core social strategy doesn’t change by platform• Listen, Engage, Act• Create ongoing relationships• Be transparent• Add value• Cross platform coordination and integration• Leverage real time business intelligence: analyzing the global social brain Having a core social media strategy ensures that you’re ready for any new platforms Global Marketing

8. Listening: Who, What, Where Who Listening to who’s talking tells you who your advocates are, your influencers, your ranters and your ravers. This forms the basis of all relationship marketing What What users are talking about gives you your marketing keywords, conversations, messaging points, identifies customer pain points, impacts search results. This is the basis of content marketing. Where Where customers are talking tells you which platforms you need to create a presence in, market to, amplify messages in and where to put your ad dollars Paid Marketing Content Marketing Relationship Marketing8 Global Marketing

9. It is your choice to listen to your customers9 Confidential Global Marketing

10. Easy Listening• Google Alerts• YouTube• LinkedIn Signals• Twitter – For real time results, try Twitterfall• Google+• Pinterest – To see if anyone has pinned your content:<yourcompanyURL>• Slideshare Global Marketing

11. Conversatio ns are conversation s not Business Where to find you segments Share with others how & why you have great products/services Graphic thanks to @Gapingvoid11 Global Marketing

12. Prioritizing your social presence Has the most influence on BABY brands Has the most influence on Music brands Has the most influence on ELECTRONICS brands Global Marketing

13. Leverage Platform Functionality Platform Strengths Challenges • Brand pages build customer advocacy • Evidence of some Facebook Social networks • Improves SEO “fatigue” • Drives traffic to .com sites and outposts • Engagement requires consistent • Improving demographics presence and resources • Social media platform leaders • Limited metrics available for • Strong WOM potential administrators • Easy and fast engagement • Limited messaging size Microblogs • Provides early warning if there is an • Can be more noise than signal issue with a product or company • Extremely short shelf-life of • Drives traffic to .com sites and outposts messages • Strong mobile usage • Strong WOM potential • Easy distribution for multimedia • Commenters are less advanced Video blogs • Improves SEO • Little redirect to .com sites and • Strong branding capability outposts • Strong WOM potential • Must create original content • Videos can play on mobile devices • Difficult to localize Global Marketing

14. Leverage Platform Functionality Platform Strengths Challenges • Ideal for finding active professionals • Not as pervasive as Facebook • Can network with targeted customers • Branding is mostly oriented Professional • Builds brand awareness around individuals vs. companies • Showcases thought leadership • Have conversations using features like Groups and Answers • Easy to share graphic images • Low click-through rate to Photosharing • Drives traffic to .com sites and outposts branded hub • Improves image SEO • Requires focused keyword • Grow and connect communities tagging around specific products • YouTube for presentations • Making Dell content stand out Presentations • Brandable channel for content • Requires focused keyword • Drives traffic to .com sites and outposts tagging • Lead capture featured tied to Salesforce (Slideshare) Global Marketing

15. Social search Social engagement Social commerce Optimize Spread Amplify Reach Acquire Create Sell Build Sell on SEO content reach influencers fans advocates products margins scarcity Facebook RenRen Twitter Sina YouTUbe LinkedIn Flickr SlideShare Scribd Quora Blogs/RSSlocation Geo-

16. Customer Sharing and SEO• Umph analysed 100 random online entertainment, heal th, business, techn ology and general news stories and looked at how many times each story was shared by Facebook, Google+ , LinkedIn and Twitter users.Umpf study August 2012 Global Marketing

17. Social and the sales funnel: B2B Analyst firm Quora SiriusDecisions Geo-social estimates that LinkedIn Decentralized control by 2015, more than 75% of leads will be Facebook YouTube sourced Customer through videos inbound Flickr channels like Blogs Twitter Case social media. Slideshare studies This chart shows where Viral Webinars videossocial platforms and content Analyst Centralized control types typically Press reports Email reside in the releases sales funnel. Articles Interactive demos Analyst reports How-to videos Widgets Awareness Consideration Global Marketing

18. Intersection of Customer & Business value is wheresocial media worksProduct Development Marketing Online Presence• Feedback Loop • Demand Forecast • Ratings & Reviews• Early Warning • Lead Generation • Communities• New Product • Message Reach • Customer Stories Ideation Sales Customer Service Communication• Leads• Collaboration • Listening • Rich Media• Thought Leadership • Support Widgets • Brand Reputation• Blogs • Outreach • Influence • Reputation Global Marketing

19. Look across the entire customer lifecycle. SocialMedia delivers business benefits everywhere … • Insight: Social media improves Dell’s reach and share of voice • Insight: SM keeps customers engaged, provides solutions and improves loyalty. • Insight: Established causality between social media activity and purchase• Insight: Social media based Our External Communities Communities support improves sentiment and correlates with higher revenue • Insight: Social Media provides high Business Value and contributes to demand gen vehicle Global Marketing

20. Identify your business objective Choose the metrics that help you measure & evolve • Where customers are • Primary social media focus • Do they like/love you? • Sentiment • What are they saying • Listen, learn and improve business • They recommend you • Your fans deserve appreciation • Share links with friends • Advocates deserve attention too • Rating & Reviews • Inform your products • Publicly complaining • Showing you care about customer • Going to your website • Purchase or deeper interest20 Global Marketing

21. Create your own strategic plan• Before you launch any social activity, create a strategic plan for it. The plan on this page uses the OGST format: Objectives, Goals, Strategies and Tactics. Use these boxes to define your plan.

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White Paper: Social Media Meets Business Intelligence

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I found this very interesting article on Customer Service by PEARL ZHU, President at Brobay Corporation, San Francisco, and published on, and wanted to share it here. Great job, Pearl! At the age of digitization, every company is a Data Company which has been more accurate than ever; in today’s economically challenging, customer-driven business environment, more customer centric businesses … Sigue leyendo

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MITSloan: Strategic Social Media Listening will kick start your Social Program by Bilal Jaffery

POST BY BILAL JAFFERY ON SEP 10TH, 2012 published by MITSloan School of Management on Social and CMO connection. Many senior executives still think of social media as something you do after hours for fun, says John Hagel, co-chairman of the Deloitte Center for the Edge — they haven’t bought into the idea that social can drive the … Sigue leyendo

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Emerging Markets Lead World in Social Networking Growth – eMarketer

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Top 5 Companies in the Computer Hardware Industry with the Best Relative Performance

Looking at yesterday’s price of all the companies in the Computer Hardware industry and measuring their relative performance these are the top stocks: Avid Technology (NASDAQ:AVID) ranks first with a gain of 21.66%; Apple (NASDAQ:AAPL) ranks second with a gain of 2.64%; and Dell (NASDAQ:DELL) ranks third with a gain of 0.25%. Hewlett-Packard (NYSE:HPQ) follows … Sigue leyendo

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7 Habits of Highly Effective IT Organizations

    By Melanie Karunaratne  |  July 25, 2012   Last week sadly saw the death of Dr. Stephen Covey, celebrated author and founder of the global consulting and training organization FranklinCovey. I was introduced to his book The 7 Habits of Highly Effective People in a business class when it was initially published back in 1989. … Sigue leyendo

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NAN Consulting Services - NAN Strategy has successfully offered its experience and expertise in IT and Business Strategy to professionals as well as small and medium businesses in different industries.

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